Friday, April 22, 2011

Steam Whistle Brewery’s “Retro Electro” Injects Some Green Cred into Some Detroit Old Iron

When I say, “Electric Pickup,” you no doubt think of either the Ssangyong Actyon Sports-derived Phoenix SUT or one of those toy-like, Chinese-built neighborhood electric vehicles. What you may not think of is a bright green 1958 Chevy Apache owed by Canada’s Steam Whistle Brewery and recharged via wind power.

No, this isn’t a late April Fool’s Day joke: this is serious. And being green is serious business for Steam Whistle, which – among other things – uses renewable energy, recycles damn-near everything and supports various environmental causes as a sideline to its beer brewing enterprise.

Brewery manager Mike Kiraly came up with the idea of electrifying the ol’ girl and even uses it as his daily driver. He explains his brainwave: What if we could take a sexy vintage ride, save it from the metal scrap heap and outfit it with a zero-tailpipe-emissions engine. Old-school style combined with a modern conscience.

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