Wednesday, April 27, 2011

Jeep Betting on Three New SUVs to Boost European Sales Five-Times by 2014

Jeep has disclosed plans to increase European sales from 25,000 units this year to 125,000 units by 2014. Europe will play a key role in Chrysler CEO Sergio Marchionne’s plans to double the brand’s global sales from 420,000 units last year to 800,000 units in 2014.

"Our plans for Europe are ambitious but doable. Europe for Jeep is an incredibly important market. We have been here for 30 years and half of our international sales historically were in Europe," Jeep CEO Mike Manley told Autonews Europe.

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