Monday, April 25, 2011

Volkswagen Group Mulls New Low Cost Brand for China

At last week’s Shanghai Auto Show 2011, the Volkswagen Group expanded its China portfolio with the official introduction of the Seat brand to the world’s largest car market. However, the German giant has more plans in store for China as the VW Group is considering the creation of a low cost brand to break through the country’s popular entry-level segment.

"We are currently evaluating with our partner First Auto Works whether we need to add a domestic brand to enter the low-cost portion of the Chinese market," said Soh Weiming, executive vice president of sales and marketing for VW Group China, at the Automotive News China Conference.

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